Create Effective Marketing Campaigns with Our BAB Framework Tool

How to use the tool

1 – Describe the problem

State one clear pain point your audience faces.

• Sample: “Parents feel overwhelmed when tracking multiple school activities.”
• Sample: “Freelance writers waste hours chasing unpaid invoices.”

2 – Define the ideal customer persona

Capture demographics, role and motivation.

• Sample: “Busy millennial parents using iOS devices.”
• Sample: “Freelancers aged 22-35 working on gig platforms.”

3 – Name your product or service

• Sample: “PlanEase – a family-schedule super-app.”
• Sample: “InvoiceZen – automated payment reminders.”

4 – Write the bridge message

• Sample: “PlanEase syncs every activity in one tap, freeing evenings for family time.”
• Sample: “InvoiceZen sends polite nudges, so writers focus on writing, not chasing.”

Practical usage

• Paste the generated copy into landing pages, emails or ads.
• Pair the “Before” section with an image illustrating the pain point.
• Test different bridges in A/B experiments and track conversions.
• Localise the output for multilingual campaigns.

Quick-Facts

• BAB copy can improve email conversions by 36 % (MarketingExperiments, 2021).
• 74 % of consumers prefer brands that “speak to their struggles” (Edelman Trust Barometer 2022).
• Average Facebook Ad CPC for SMBs is US $0.92 (WordStream, 2023).
• Personalised campaigns deliver 5-8× ROI (McKinsey, 2020).

FAQ

What is the Before-After-Bridge framework?

The framework presents a customer’s current pain (Before), the desired future (After) and your solution connecting the two (Bridge). It mirrors the classic storytelling arc that boosts memory retention by up to 22 % (Stanford “Storytelling Project”, 2022).

Why does BAB improve campaign performance?

The contrast between pain and relief triggers emotional engagement, which increases message recall and action rates by 19 % compared with feature-only copy (CXL Institute, 2021).

Which channels benefit most from a BAB message?

Email sequences, social ads and landing pages see the greatest lift, because each allows the full three-part narrative in under 150 words (HubSpot Blog, 2023).

How long should each section be?

A best-practice split is 40 % Before, 40 % After, 20 % Bridge; this keeps tension high while giving the solution room to shine (Copyhackers Guide, 2021).

Can BAB work for B2B campaigns?

Yes. LinkedIn reports that problem-solution narratives lift B2B lead volume by 28 % compared with specification-led ads (LinkedIn Marketing Labs, 2022).

How do I measure success?

Track click-through rate, conversion rate and cost per acquisition. Set goal benchmarks before changing any BAB element to maintain experimental integrity (Google Ads Help, 2023).

Does the generator store my data?

Your inputs travel via WordPress’s process_llm_form action and are not logged server-side; only the anonymised prompt reaches the language model (Tool Privacy Policy, 2024).

Can I translate the output?

Yes. Paste the text into any neural machine translation service; retain the three-part structure and adjust cultural references to maintain impact (DeepL Style Guide, 2023).