Create Effective Marketing Campaigns with Our Job-to-be-Done Framework Tool
Fill four fields—product, customer job, tactics, metrics—then click “Generate.” The tool returns a ready-to-run outline that reflects the Job-to-Be-Done approach, which can lift conversion rates by up to 60 % (Harvard Business Review, 2021).
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How to use the tool
Describe your product or service. Use plain language. Examples: “Solar-powered outdoor security camera,” “On-demand language-tutoring marketplace.”
State the customer’s specific job. Focus on the goal they hire your offer to achieve. Examples: “Monitor a garden without cabling,” “Master conversational Spanish before a trip.”
List campaign tactics. Match channels to the job. Examples: “YouTube review series, LinkedIn thought-leadership posts,” “TikTok challenges, micro-influencer lives.”
Define metrics. Pick numbers you can track. Examples: “Reach 5 000 sign-ups in 30 days,” “Cut cost-per-acquisition to $15.”
Submit. Copy the generated outline into your marketing plan or project-management software.
Quick-Facts
Average email marketing ROI: $36 per $1 spent (Litmus Report 2023).
59 % of shoppers buy because of personalization (Epsilon Data 2021).
Jobs-to-Be-Done stresses functional, emotional, social jobs (Christensen 2016).
70 % of marketers track conversion rate as a core KPI (HubSpot Survey 2023).
FAQ
What is the Job-to-Be-Done framework?
It views products as tools customers “hire” to complete a job, not just bundles of features (Christensen 2016).
How does the generator build my outline?
It maps your inputs to the JTBD canvas, then outputs a headline, value promise, channel mix, and success metrics.
Which metrics suit brand-awareness campaigns?
Track impressions, share of voice, and aided recall; 84 % of brand marketers prefer impressions (Nielsen 2022).
Can non-profits use the tool?
Yes. Replace “sales” metrics with donations or volunteer sign-ups to reflect mission goals (Charity Navigator Guide 2023).
How do I select tactics?
Choose channels your audience already uses; 72 % of Gen Z prefers TikTok over search for discovery (Google Think 2022).
How often should I update my campaign outline?
Review every two weeks during launch; agile teams that iterate bi-weekly see 30 % faster optimizations (McKinsey 2021).
Do I need marketing experience?
No. The form prompts guide you, and each tactic links to suggested resources for execution.
Can I export results?
Yes. Click “Copy to Clipboard,” then paste into Slack, Notion, or any doc tool.
Important Disclaimer
The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors. By using our tools, you acknowledge that you have read, understood, and agreed to this disclaimer. You accept the inherent risks and limitations associated with the use of our tools and services.
