SCAMPER Marketing Campaign Generator: Boost Creativity for Product Innovation

How to use the tool

• Step 1 – Describe your product or service. Example inputs: Portable solar-powered phone charger or Subscription-based language-learning platform.
• Step 2 – Define your ideal customer persona. Example inputs: Remote workers aged 25-45, eco-focused, heavy mobile users or Retirees 60+, frequent travelers seeking cultural immersion.
• Step 3 – Add optional context. Mention goals such as crowdfunding launch in Q4 or new AI speech-recognition feature.
• Step 4 – Click “Generate.” The API (action = process_llm_form) returns a SCAMPER outline tailored to your inputs.
• Step 5 – Review & copy. Compare the seven suggestions, choose the strongest, and copy them into your marketing plan.

Quick-Facts

• SCAMPER was formalised by Bob Eberle in 1971 (Eberle, 1971).
• 46 % more ideas emerge when teams use structured prompts (Basadur & Thompson, 2011).
• Typical ideation sessions last 30–60 minutes (IDEO Design Kit, 2014).
• Small businesses spend 6–14 % of revenue on marketing (SBA Marketing Guide, 2023).

FAQ

What is SCAMPER?

SCAMPER is a seven-prompt checklist—Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse—used to trigger creative solutions (Eberle, 1971).

How does the generator work?

The form posts your inputs to a WordPress AJAX endpoint, which calls an LLM that returns a formatted SCAMPER outline in JSON.

What information should I enter for best results?

Give one clear product description, a vivid customer persona, and any launch goals; precise inputs yield more actionable tactics (Content Marketing Institute, 2023).

Can I export the output?

Yes. Press “Copy to Clipboard,” then paste the outline into documents, project tools, or slide decks.

How often should I run SCAMPER sessions?

Innovation standards suggest revisiting ideation every quarter to stay market-relevant (ISO 56002, 2019).

Is it suitable for service businesses?

Absolutely. Substitute “service touchpoints” for “product features” and apply the same seven prompts (Harvard Business Review, 2021).

How do I validate the generated ideas?

Select the top concepts, run quick customer interviews, and prototype low-fidelity tests within two weeks (Lean Startup, Ries 2011).

Does the tool store my data?

The plugin processes data server-side and does not retain personal information beyond the session, aligning with GDPR Article 5 principles (EU GDPR, 2018).